Design Your Journey to Connection, Beauty and Culture
The Loaded Trunk: A Travel and Lifestyle
Inspiration for a Life Well Lived
I'm Jonna
welcome!
I specialize in crafting unforgettable experiences that unlock the magic of travel through the art of design, culture and connection.
My mission is to help you discover and design experiences that elevate your life, enrich your world view and introduce you to the extraordinary – whether through traveling to hidden gems, uncovering artistic inspiration or immersing yourself in the beauty of design.
I’m here to guide you in curating the life you’ve always dreamed of – one that’s filled with beauty, depth and rich connections.
an adventurous traveler, designer and lifestyle curator
learn more
After years of traveling, designing and collaborating with incredible creatives worldwide, I’ve learned that
These moments spark creativity, fuel personal growth, and leave lasting memories.
the most transformative experiences come from stepping outside our comfort zones and immersing ourselves in new cultures.
After years of traveling, designing and collaborating with incredible creatives worldwide, I’ve learned that
These moments spark creativity, fuel personal growth, and leave lasting memories.
Now, I invite you to join me on a journey of discovery —
and expanding your worldview
exploring vibrant destinations,
unlocking creative potential,
as we redefine what it means to live fully.
The Solution:
Traveling is so much more than just visiting a place — it's about connecting deeply with every experience, every person and every detail. Let me show you the key principles that have transformed my journey and can do the same for you:
Redesign Your Travel and Lifestyle Experience
EXPERIENCE
Become the artist to design your own story.
Find inspiration in the wild beauty of nature. Let the breathtaking landscapes fuel your sense of wonder.
Meet the creators and artisans who bring the world to life. Immerse yourself in the crafts and traditions of the world’s most talented individuals.
Every bite is an adventure. Learn to savor each moment, each dish and discover the stories behind the recipes.
The deeper you go, the more you will grow. Let’s dive into the rich textures of cultures that shape our lives.
Inspiration and insights from the greatest designs across the globe.
Whether it’s diving into design, exploring hidden cultures or meeting people who will change your perspective, this is your invitation to live adventurously. Together, we’ll fuel your creativity, spark connection and redefine what it means to live well.
Discover journeys curated for women who seek meaning, beauty and depth in their lives.
A Life Well Traveled
"Jonna has a way of weaving people and experiences together to create a beautiful tapestry of memories through travel and friendship."
"As a leader, Jonna is warm, gracious and has incredible attention to detail, sourcing the best food, restaurants, shopping, artisans, and accommodations. She put together a most amazing week in Oaxaca for our group, truly taking curated travel to the next level."
suellen w.
"A holiday with The Loaded Trunk is a bucket list must do!"
"Spending six full days in Oaxaca, Mexico, Jonna curated outings that met every desire. The trip was a mash-up of culture, food, artisans and shopping! Visiting local artisans and learning the history of their crafts was a genuinely unique experience. Weavers, candle makers and chefs shared their stories and generational traditions with us. But perhaps the highlight of the visit was the cooking class with Alfonso and his parents. Now I can prepare the wonderful food of Oaxaca in my own home! Her connections with local guides and drivers added to our fully immersive adventure. Where to next, Jonna?"
Carrie G.
"This wasn’t just a trip, it was a meaningful cultural exchange, curated with heart."
"Jonna led an unforgettable journey through Oaxaca, Mexico… one rich in history, culture, and flavor. From day one, she immersed us in the vibrant spirit of the region, introducing us to passionate local artisans who welcomed us into their world. We learned the art of weaving, candlestick making, traditional market shopping, and of course, savored the diverse and delicious Oaxacan cuisine. Each person we met had an inspiring story to tell, and it was clear that Jonna had built deep, genuine connections in the community. This wasn’t just a trip, it was a meaningful cultural exchange, curated with heart."
Juliet W.
"Everything was meticulously organized with a bit of everything: culture, history, food and of course, shopping!!"
"What an amazing trip to Oaxaca. Everything was meticulously organized with a bit of everything: culture, history, food and of course, shopping!! I would definitely go on another trip with The Loaded Trunk!"
lily l.
"My trip to Morocco was truly a memorable experience - a trip of a lifetime!"
"The people were incredibly welcoming, and the food was exceptional. The entire journey was thoughtfully curated, and Jonna’s guidance made the experience both immersive and meaningful. Her knowledge and attention to detail allowed us to fully appreciate the culture, history, and beauty of Morocco. I look forward to joining future trips she organizes and highly recommend traveling with her."
Odete B.
"I would highly recommend traveling with The Loaded Trunk. "
"Not only was Jonna delightful to travel with, but she also brings a remarkable depth of knowledge that adds meaningful insight to every experience. Jonna thoughtfully planned every detail, making the trip both seamless and enjoyable from beginning to end.
Traveling with The Loaded Trunk was, overall, a unique and deeply enriching experience. We shared laughter, meaningful moments, and created lasting memories together — along with what I hope will be lifelong friendships."
"Not only was Jonna delightful to travel with, but she also brings a remarkable depth of knowledge that adds meaningful insight to every experience. Her understanding of Morocco’s history, culture, and people opened my eyes to a truly unique part of the world. Jonna thoughtfully planned every detail, making the trip both seamless and enjoyable from beginning to end.
Traveling with The Loaded Trunk was, overall, a unique and deeply enriching experience. Just as memorable as the destinations were the women in our group, who couldn’t have been more enjoyable to travel with. We shared laughter, meaningful moments, and created lasting memories together — along with what I hope will be lifelong friendships."
darci n.
"Traveling through Morocco with Jonna Robison of The Loaded Trunk was an unforgettable experience. Jonna thought of everything."
"Traveling through Morocco with Jonna Robison of The Loaded Trunk was an unforgettable experience."
Our days were filled with adventure, yet the rhythm of the trip never felt rushed. We had delicious food, felt safe and well cared for, and shared many moments of laughter and learning. Her attention to detail made the entire experience feel effortless and luxurious.
What sets Jonna apart is not just her deep knowledge of the country, but also her warmth and kindness. Jonna has a remarkable eye for detail and a gift for connecting with people—many vendors in Marrakech recognized and remembered her, a testament to her stellar reputation and genuine relationships.
Jonna was a fascinating and gracious travel companion. Her appreciation for beauty, culture, and artistry was woven into every day of the trip. Every encounter was meaningful and authentic. Her trips are highly curated, beautifully paced, and rich with unique experiences. Whether it’s Morocco or another destination she offers, I would highly recommend traveling with Jonna. She brings a rare blend of insight, heart, and style to every journey, and her love for the places she explores is absolutely contagious.
Our days were filled with adventure, yet the rhythm of the trip never felt rushed. We had delicious food, felt safe and well cared for, and shared many moments of laughter and learning. Her attention to detail made the entire experience feel effortless and luxurious.
Whether it’s Morocco or another destination, I would highly recommend traveling with Jonna. She brings a rare blend of insight, heart, and style to every journey, and her love for the places she explores is absolutely contagious.
Kristina L.
"I can’t wait until her next adventure is planned so I can experience another life changing excursion!"
"I recently had the opportunity of traveling to Morocco with Jonna and a great group of women. The trip highly exceeded my expectations in every way! We saw and experienced more than I could have imagined. The colors, the culture, the feelings that Morocco gave to me will always be in my heart. I can’t wait until her next adventure is planned so I can experience another life changing excursion! Thank you Jonna, for showing us the world in a way we couldn’t have seen on our own."
JULIE L.
"I'll never forget the sights, sounds and experiences that Jonna curated for us on our 10 day trip through the southwest of Morocco."
"I'll never forget the sights, sounds and experiences that Jonna curated for us on our trip through Morocco."
"Morocco is an explosion for the senses! I'll never forget the sights, sounds and experiences that Jonna curated for us on our 10 day trip through the southwest of Morocco. From the souks of Marrakesh to the dry desert of Agafay, on to the coast of Essaouira and finally to the natural beauty of the Atlas Mountains, Jonna skillfully arranged our days. Every step of the way, from food to lodging and everything in between, was carefully planned by Jonna to show us beautiful Morocco! I'm so happy to have joined her trip."
"Morocco is an explosion for the senses! I'll never forget the sights, sounds and experiences that Jonna curated for us on our 10 day trip through the southwest of Morocco. Every step of the way, from food to lodging and everything in between, was carefully planned by Jonna to show us beautiful Morocco! I'm so happy to have joined her trip."
Caroline G.
Choose your adventure...
browse recipes from around the world
travel with us
explore destinations
